MEMYCARANDI is a portrait web series. Each episode takes a car ride with a different hero - each an innovator in their own right, in arts, music, or entrepreneurship.
The series springs from the idea that there is something mystical about people's emotional relationship to their cars, regardless of whether it's a classic, sports car or family wagon. However that relationship may be, it will tell a lot about the hero, granting a rare and exciting new angle on their personality, independently from the work they are known for. Because after all and foremost, MEMYCARANDI is a series about people.